GroundWork

LinkedIn buying signals for SDRs and BDRs

Know who to
reach out to,
and why now.

GroundWork tracks LinkedIn activity across your target accounts and finds buying signals relevant to what you sell. See who may need your product, what changed, and the evidence behind each opportunity.

Get early access

Free for your first month. No credit card.

See an example insight

Tracking begins after account creation and setup.

Illustrative example · fictional company and post

GroundWork / InsightsLinkedIn
You sell

Customer-support software for growing B2B SaaS teams

Northstar Example Co.

Signal · Looking for a new support platform

A support leader is asking for platform recommendations

Alex Morgan, Head of Customer Support, describes lost tickets and asks peers which platform they would recommend.

Why it matters to you

A support workflow problem. A request for alternatives. A relevant reason to start a conversation about your product.

Find the reason. Inspect the evidence. Make the call.How it works

01 / The example Insight

A relevant reason to reach out. With the evidence behind it.

See what happened, why it could matter to your sale, and the original post. You decide whether the opportunity is worth a conversation.

Illustrative example · fictional company and post

Northstar Example Co.

What happened

A support leader is asking for platform recommendations

Alex Morgan · Head of Customer Support

Alex describes tickets getting lost between tools and asks peers to recommend a platform with better handoffs.

Why it matters to your sale

The post describes a support workflow problem and asks for alternatives. That is relevant to your customer-support product and could justify an exploratory conversation.

02 / How it works

From account activity to a reason to reach out.

Your account list gives GroundWork a place to look. What you sell tells it what to look for.

  1. 01

    Add the accounts you care about

    Bring the companies you want to watch into GroundWork. Tracking collects activity from the accounts you choose.

  2. 02

    Tell GroundWork what matters

    Describe what you sell, who you sell to, and the situations you want to find. The situations you want to find are your Signals.

  3. 03

    Review relevant Insights

    GroundWork matches collected LinkedIn activity to your Signals and explains the findings with source evidence.

  4. 04

    Decide where to reach out

    Inspect the post, understand the account, and choose your next conversation.

03 / Your Signals

Look for the buying situations that matter to your product.

A vendor search, a problem with an existing tool, or a change in the business can create a reason to reach out. Define what matters to your sale; GroundWork looks for matching evidence in the activity it collects.

You sellCustomer-support software

“What ticketing platform would you recommend?”

A support leader asks peers for alternatives. This expresses interest in evaluating that type of product.

You sellCustomer-support software

“Tickets keep getting lost between our tools.”

A leader describes a relevant problem. A purchase evaluation is not established.

You sellSales onboarding software

“We’re expanding our SDR team this quarter.”

A sales leader announces a business change. It could create onboarding needs; a software search is not established.

Illustrative situations and fictional quotes. These show what a seller could look for, rather than a set of default Signals.

04 / Tracking & evidence

Keep up with the accounts you watch.

GroundWork brings collected LinkedIn activity into one Feed and surfaces the findings that match your Signals. Open an Insight to inspect the evidence behind it.

Findings depend on the activity collected and its relevance to your Signals.

Simplified illustration · fictional example

Feed / Collected LinkedIn activity

Alex at Northstar asks for support-platform recommendations.

↓ Matched to your Signal

Looking for a new support platform

Insight / The relevant finding

A possible fit for your customer-support product, with the post behind it.

05 / Companies

Understand the account before you start the conversation.

Use company research, people context, and source-linked briefs to investigate an opportunity and prepare your approach.

06 / Your judgement

GroundWork surfaces the evidence.
You choose the conversation.

Decide whom to contact and what to say using your own outreach tools.

Read our manifesto

07 / Early access

Start finding the buying signals that matter to you.

Bring your target accounts and tell GroundWork what you sell. Explore relevant LinkedIn activity and the evidence behind each Insight.

Get early access

Free for your first month. No credit card.

A few things worth knowing.

More about early access